No need for Google translate on this: that means it's FREE MACAROON DAY!
If you're in NYC (or France!), go to one of the participating locations and tell them you are there for free macaroon day and they will give you a free macaroon. If you're feeling really crazy, stop at Francois Payard Bakery on 116 W. Houston for a punch card, then scoot around to any 12 of the locations and return to Francois Payard and they will give you a free box of macaroons. A. Free. Box. Of. Macaroons.
WHAT ARE YOU DOING STILL READING THIS?! Go, people, go! Claim your macaroons! Godspeed.
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